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Akil
Edwards

CX Transformation Consultant

Martech Expert

Digital Strategist

RPA Developer

Transforming your customer experience into your best sales pitch, one click at a time...this is my role in your business.
In today's dynamic business environment, companies are confronted with rapidly evolving consumer behaviors, escalating demands for personalized experiences, and the intricate challenge of selecting appropriate technology solutions for customer engagement, sales growth, and marketing performance.

With over 12 years of specialised experience in MarTech and CX transformation, I have successfully guided organizations—both regionally and internationally—in leveraging technology to navigate these complexities effectively to achieve their desired business outcomes.

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A Customer-Led Path

to achieving more

The digital world is a maze.

Navigating the digital landscape is no small feat for today's companies. In this imperative era of digital transformation, organizations find themselves at a crossroads, facing both opportunities and pitfalls in the plethora of available technologies and methodologies.

Developing a transformative customer experience cannot be achieved by merely implementing new technologies; it's about strategically aligning the right technology to serve as a catalyst for meaningful customer relationships and tangible business growth.

I've had the privilege of guiding companies through these intricate challenges by leveraging digital strategy, marketing technology, analytics, and emerging technologies like Robotic Process Automation (RPA) and Generative AI.

The work goes way beyond just plugging in technology; it's about crafting a strategy that's aligned with your business goals and customer needs, both present and future. Whether you're a startup aiming for rapid growth or an established enterprise looking to modernize, my customer-led approach ensures that your technology investments serve as a bridge to meaningful human connections and tangible business growth, driving measurable outcomes in customer satisfaction, revenue growth, and marketing performance.

  • Certified Scrum Product Owner
  • Hubspot SEO II
  • Google Certified Professional
  • Google Analytics IQ
  • Certified in Robotic Process Automation
  • Certified in Generative AI Principles
  • Marketing Automation Expertise in Marketo, Selligent, SharpSpring and  ActiveCampaign

Training Services

WORKSHOPS AND WEBINARS
Omnichannel Marketing
& Advertising

Employ a more effective channel strategy for your business and improve your return on advertising spend.

Robotic Process
Automation

Automate repetitive tasks to drive more efficiency within your processes and enable human talent to focus on more value-added work.

Marketing
Automation

Leverage technology to improve the efficiency and effectiveness of your marketing through automation.

Analytics for Sales
and Marketing

Develop the skill of turning observations into insights to make better marketing decisions and reap more from your data.

Experience

Work History
Present
Senior Manager - CX Transformation

PwC | As the Regional Lead for Customer Experience Transformation, I spearhead the development and implementation of technology solutions that align with our clients' business objectives. My focus areas include enhancing customer acquisition, retention, and overall experience, while also driving revenue growth and sales excellence.

2020-2023
Digital Strategy
Manager

Unit Trust Corporation | Oversees the company's digital strategy and martech implementation to improve its digital customer acquisition, retention and satisfaction. The role also encompasses the management and training of the digital team and relevant stakeholders.

2018-2020
Manager -
Digital Marketing

Pepper Advertising | Lead the Pepper digital team in the development, execution and optimisation of integrated digital strategies for agency clients. This role also involves team training and driving digital transformation within the agency and client organisations.

2016-2018
Head of
MarTech

SCG Digital | Responsible for the marketing technology strategy development, implementation and training of team members and client staff. The role is focused on delivering an integrated technology strategy that drives growth in client organisations through automated sales and marketing.

2013-2016
Marketing
Manager

CaribbeanJobs.com | A Division of StepStone GmBH | Worked within a cross-functional team across Europe and Central America to manage all aspects of marketing, traditional and digital across the region (17 islands).

Notable: Stepstone GmBH Marketer of the Year Finalist

2012-2013
Brand Manager
Marketing

CNC3 | A Division of Guardian Media Ltd. | Lead the marketing of the television division of Guardian Media Ltd. This involved the development of new domains of our business with the launch of network-produced content and the development of their social and online platforms.

2011-2012
Brand Manager - New Media

Guardian Media Ltd.|Led the business development of Guardian Media's digital product offerings and worked with the New Media team to aid in the ideation and development of new digital offerings.

2010-2011
Sales Consultant

Massy Technologies (Illuminat)| Responsible for the business development of a novel tech-based solution to help companies via managed print services. This role encompassed both the sales and technical implementation of the server-based solution.

2009-2010
Account Manager

Infotech| Managed the sales of infrastructure ICT solutions within a B2B environment. More specifically, my portfolio included McAfee, CA Backup Solutions, Dell and Microsoft.

Education

Studied at
PRESENT
IU International University
of Applied Sciences

MSc. Artificial Intelligence

2005-2009
University of the
West Indies

BSc. Management Studies Special (Honors)

1997-2004
Presentation College
San Fernando

GCE "A" Level and CXC

Digital Skills

Strategy and implementation
  • 95%
    MarTech
  • 90%
    Robotic Process Automation
  • 90%
    Data Analytics
  • 95%
    Search Engine Optimisation
  • 95%
    Paid Media
  • 90%
    Conversion Rate Optimisation

Design Skills

Creative ability
  • Graphic Design

    Proficient in Adobe Photoshop, Illustrator and InDesign

    85%
  • Web Design and Optimisation

    Proficient in UI design and layout via sketch and Adobe XD.

    90%
  • Creative Direction

    Effectively communicate creative concepts to aid in delivering a more efficient design process.

    90%
  • Audio Production

    Professional competency in music production and audio post-production.

    95%

Worked With

Past clients and companies
(Confidential clients and projects not listed)
Enter name
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Testimonials

CUSTOMER AND PEER REVIEWS
Gabriel <br />Faria
Gabriel
Faria
Former CEO - TT Chamber of Commerce

Akil is a thought-leader in the sector, his knowledge and experience, along with his commitment to customer service makes him a valuable asset.

Stuart <br />Shanahan
Stuart
Shanahan
Former CEO - Paymaster

Akil is one of the most talented marketing managers I've had the pleasure of working with. His strategy development and execution was a major asset to our business and any business will be lucky to have him on their side.

Dr. Karrian Hepburn-Malcolm
Dr. Karrian Hepburn-Malcolm
CEO - Guardian Media Ltd.

Akil is a creative, innovative and tech genius. He played a critical role in our digital transformation. Working with him in several capacities, I'm intrigued by his knowledge, skillset and ability to execute.

Contact

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    Akil Edwards
    Digital & CX Transformation Consultant